Frugl Group Limited (ASX:FGL)

Technology | Intelligence | Expertise 

Frugl Group Limited (ASX:FGL)

Technology | Intelligence | Expertise 

| ABOUT US

Who we are, what we do

Frugl is a retail intelligence ecosystem that acquires publicly available grocery data, organises it, enriches it, and utilises it to power two independent retail platforms; Frugl Grocery and InFocus Analytics

With management drawn from major Australian and International retail organisations, Frugl combines extensive retail experience, proven expertise in data analytics and strategy, and enterprise-scale retail data sets ready for immediate commercialisation.

| INDEPENDENT RETAIL PLATFORMS

Our products

A free grocery comparison and wellness mobile app for shoppers (B2C). Some features include: 

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Compare grocery prices 

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Compare grocery prices 

Set up a health profile and receive ingredient and/or allergen alerts

Set up a health profile and receive ingredient and/or allergen alerts

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See 1,000s of weekly discounts

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See 1,000s of weekly discounts

An advanced retail analytics platform for retailers, suppliers and analysts (B2B). Some solutions include:

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Product and pricing analytics

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Promotional Analytics

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Promotional Analytics

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Competitor range analytics

| OUR CORPORATE STRUCTURE

Jon Wild
CHAIRMAN

Sean Smith
CHIEF EXECUTIVE OFFICER & MANAGING DIRECTOR

Mathew Walker
NON-EXECUTIVE DIRECTOR

Alistair McCall
CHIEF DATA OFFICER

Jon has been a marketing leader for the past twenty years across a diverse range of categories and companies including Unilever, British Telecom (where he launched the O2 brand in Europe), Telstra, Orbitz Worldwide and more recently at Groupon (NASDAQ:GRPN) in roles including CMO (APAC) and VP of Marketing (North America). He is currently consulting to early stage online AU businesses.

Jon has extensive mobile, digital and commercial experience having led marketing strategy from start-ups to large multinational corporate organisations. His passion for disruptive narratives combined with a strong understanding of how technology is constantly changing the interaction between people, brands and business have built Mr Wild’s international reputation for marketing strategy leadership.

Sean has almost two decades of experience growing and leading teams for a range of different sized businesses including ASX-listed Australian companies, NYSE-listed global businesses and one of Australia’s privately funded startup success stories. His expertise includes general management, omni-channel retail, customer experience, data strategy & commercialisation, marketing technology and marketing strategy.

As Head of Customer Experience for Woolworth’s Endeavour Drinks Group, Sean built customer experience and analytics teams focused on increasing customer retention, value and sustained profitability. As Head of Marketing for online restaurant booking app, Dimmi, he successfully launched the consumer proposition focusing on customer acquisition, retention and value growth. He lead global data strategy for HotelClub, owned by multinational travel business Orbitz Worldwide, where his focus included customer lifecycle strategy, customer experience and data commercialisation.

Mr Walker is a businessman and entrepreneur with extensive experience in the management of public and private companies, corporate governance and in the provision of corporate advice. In a management career spanning three decades, Mr Walker has served as executive Chairman or Managing Director for public companies with operations in North America, South America, Africa, Eastern Europe, Australia and Asia.

Mr Walker is the co-founder and Chairman of the Cicero Group – a boutique corporate advisory and administration firm with offices in Perth, Sydney and Singapore – and the former Chairman of Yojee Limited (ASX: YOJ). He is also a director of Corizon Limited (ASX: CIZ) and co-founder and director of the Stone Axe Pastoral Company.

Alistair is a data & analytics professional with more than 20 years of experience across a broad range of industries including retail, advertising, telecommunications and leisure. He has expertise across a wide range of data disciplines, with a specialism in creating and implementing organisational data strategies to realise full commercial value from data assets.

As Data Strategy Director at MercerBell Customer Experience Agency, Alistair consulted with clients across a broad range of industries including Retail and FMCG, to lead the development of data strategy, aligned to business issues and objectives. He led the Analytics & Insights function at Woolworths Liquor Group, developing analytical capability, and providing strategies to grow and commercialise the customer data of multiple businesses across the organisation. 

| OUR CORPORATE STRUCTURE

Jon Wild

Chairman

Jon has been a marketing leader for the past twenty years across a diverse range of categories and companies including Unilever, British Telecom (where he launched the O2 brand in Europe), Telstra, Orbitz Worldwide and more recently at Groupon (NASDAQ:GRPN) in roles including CMO (APAC) and VP of Marketing (North America). He is currently consulting to early stage online AU businesses. Jon has extensive mobile, digital and commercial experience having led marketing strategy from start-ups to large multinational corporate organisations. His passion for disruptive narratives combined with a strong understanding of how technology is constantly changing the interaction between people, brands and business have built Mr Wild’s international reputation for marketing strategy leadership.

Sean Smith

CHIEF EXECUTIVE OFFICER & MANAGING DIRECTOR

Sean has almost two decades of experience growing and leading teams for a range of different sized business’ including ASX-list Australian companies, NYSE-listed global businesses and one of Australia’s privately funded startup success stories. His expertise includes general management, omni-channel retail, customer experience, data strategy & commercialisation, marketing technology and marketing strategy. As Head of Customer Experience for Woolworth’s Endeavour Drinks Group, Sean built customer experience and analytics teams focused on increasing customer retention, value and sustained profitability. As Head of Marketing for online restaurant booking app, Dimmi, he successfully launched the consumer proposition focusing on customer acquisition, retention and value growth. He lead global data strategy for HotelClub, owned by multinational travel business Orbitz Worldwide, where his focus included customer lifecycle strategy, customer experience and data commercialisation.

Mathew Walker

NON-EXECUTIVE DIRECTOR

Mr Walker is a businessman and entrepreneur with extensive experience in the management of public and private companies, corporate governance and in the provision of corporate advice. In a management career spanning three decades, Mr Walker has served as executive Chairman or Managing Director for public companies with operations in North America, South America, Africa, Eastern Europe, Australia and Asia. Mr Walker is the co-founder and Chairman of the Cicero Group – a boutique corporate advisory and administration firm with offices in Perth, Sydney and Singapore – and the former Chairman of Yojee Limited (ASX: YOJ). He is also a director of Corizon Limited (ASX: CIZ) and co-founder and director of the Stone Axe Pastoral Company.

Alistair McCall

CHIEF DATA OFFICER

Alistair is a data & analytics professional with more than 20 years of experience across a broad range of industries including retail, advertising, telecommunications and leisure. He has expertise across a wide range of data disciplines, with a specialism in creating and implementing organisational data strategies to realise full commercial value from data assets. As Data Strategy Director at MercerBell Customer Experience Agency, Alistair consulted with clients across a broad range of industries including Retail and FMCG, to lead the development of data strategy, aligned to business issues and objectives. He led the Analytics & Insights function at Woolworths Liquor Group, developing analytical capability, and providing strategies to grow and commercialise the customer data of multiple businesses across the organisation. 

| OUR CORPORATE DIRECTORY

Directors
Jon Wild (Chairman)
Sean Smith (CEO & Managing Director)
Mathew Walker (Non-Executive Director)

Company Secretary
Sonu Cheema

Auditors
HLB Mann Judd 
Level 4
130 Stirling Street
Perth WA 6000

Solicitors
Steinepreis Paganin
Level 4, The Read Building
16 Milligan Street
Perth WA 6000

Registered Office, Australia
Suite 9, 330 Churchill Avenue,
Subiaco WA 6008
Tel: (08) 6489 1600
Fax: (08) 6489 1601
Email: admin@fruglgroup.com

Postal Address
PO BOX 866
Subiaco WA 6904

Banker
National Australia Bank
Level 1, 1238 Hay Street
West Perth WA 6005

Share Registry
Automic Share Registry
Level 2, 267 St Georges Terrace
Perth WA 6000
1300 288 664 (Local)
+61 2 9698 5414 (International)
www.automic.com.au

Home Stock Exchange
Australian Securities Exchange Limited
Exchange Plaza
Level 2, The Esplanade
Perth WA 6000
ASX Code: FGL

| OUR CORPORATE GOVERNANCE

The Frugl Group Limited Board of Directors is committed to the principles underpinning good corporate governance, applied in a manner which is most suited to the Frugl Group, and to best addressing the directors’ accountability to security holders and other stakeholders. This is supported by a commitment to the highest standards of legislative compliance and financial and ethical behaviour.

As a measure of its stated commitment to good corporate governance principles, The Board will continue to:

Review and continually improve its governance practices; and monitor developments in good corporate governance.

Governance Documents

Corporate Governance Statement (419 KB)
Corporate Governance Plan (499 KB)